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Peeking Under the Hood of Your Strategic Alliance

Peeking Under the Hood of Your Strategic Alliance

By Nina Kaufman, Esq.

A strategic alliance offers a lot of promise to companies both local and global.  The promise of new markets.  The promise of ways to better serve existing markets.  The promise of, frankly, more money rolling in.  That’s all good.  But there are aspects to investigating your strategic alliance partner that many companies fail to do — even major corporations, as described in Den Taylor’s blogpost, “Strategic Alliances — Look Before You Leap!” Like buying a car, evaluating a potential strategic alliance partner should involve more than just kicking the tires and admiring the chassis.  You want to look under the hood to make sure that the engine is functioning properly.  You want to speak to other owners of the car to learn about their experiences (is the car constantly in the shop?  Does it make strange noises?  Do the seals leak?). Similarly, you want to ask around about your alliance partner?  Have other alliances gone smoothly?  If not, why not?  Can you pull up a Dun and Bradstreet report to get a sense of their…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.