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Strategic Alliance Sandtraps

Strategic Alliance Sandtraps

By Nina Kaufman, Esq.

So you’re hot to trot with a strategic alliance.  You’ve chosen the alliance partner; you’ve decided what you want to do.  What can go wrong now?  How about looking at whether your employees are on board with the whole thing? For any of you who have ever golfed (or seen a golf course), the experience of badly-functioning strategic alliances (aka JV partnerships) is a lot like getting stuck in a sand trap.  If you don’t know how to hit the ball properly, you can end up S-T-U-C-K there, repeatedly swatting at the ball, spraying sand all around and making a totally mess … while the ball only hops a few inches this way or that without giving your business the lift you wanted to get from the strategic partnership. How can you avoid getting stuck? Listen in as we interview Colette Ellis, founding principal of Instep Consulting LLC, based in New York City.  Colette has extensive experience dealing with employee motivation and retention, so she knows how an alliance can make employees feel insecure, out of the…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.