June 28, 2016
Who thinks more is better than less? If you’re a seven-year-old, more is definitely better than less—especially if it’s stuff you really like. But as a mature adult/business owner (ha!—don’t look at me), you know that “it depends.” Getting more of something isn’t always an unqualified “whoopee!” Many small business owners break their necks trying to get more and more clients in the door. I did this in the early days of my law practice (pre-LegalZoom), enticing clients with inexpensive incorporation services. We had lots of them (more! More!). But after the incorporation, they would drop off the map. With all our frontloaded effort, we ended up in the business of loss-leaders. Which, unless you have follow-up, means one thing: loss. Research from Bain & Company indicates that it’s 6-7 times more costly to acquire new customers than to maintain existing ones. Phrased another way, it’s 6-7 times cheaper to maintain your existing customers than find new ones. What ultimately made the difference in my firm? Customer relationship management (CRM) solutions. What Does It Do?…
Continue ReadingAny time you accept money from someone else to help your business grow, you should put that relationship in writing. Many a lawsuit has been brought because of misunderstandings about (1) how much would be…
Read MoreListen to the Episode Below: What does it take to get a small business ready for the big sale? Are your expectations on Planet Earth? How can you minimize the headaches at each stage so…
Read MoreListen to the Episode Below: Entrepreneurs have this “loveable hubris,” where they think they have their whole lives to build and scale their business. But what happens if something unexpected knocks you off your game?…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
