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Incorporating Values into Values, Inc.

By Nina Kaufman, Esq.

Listen to the Episode Below:  It’s been said that “if you don’t stand for something, you’ll fall for anything.” Where does your business take a stand? And why does it matter to business growth?   In this episode, Dina Dwyer-Owens, Co-Chair of the franchise powerhouse The Dwyer Group and author of Values, Inc., tells us how her company incorporated a code of values—and how that Code provided the foundation for sound decision-making, a consistent company culture, and impressive business growth. Incorporating Values into Values, Inc. … Identify your values. This is the basis of your company–even more so than your business model or your service offerings. How you and your team live them–and not just pay lip service to them–will form the basis of your company’s reputation. See Dina’s workbook for ways to start that process. Keep your values front-and-center. Refer to them often and keep them in mind during meetings and when making decisions. These will hold not only you, but also your team, accountable. By using these as a backbone as you conduct business,…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.