Featured

The #1 Reason Clients Hire You

By Nina Kaufman, Esq.

Listen to the Episode Below: One of the significant challenges for growing and scaling a service business is attracting–and gaining traction with–clients.  Are you leading your sales efforts (and your team) with confidence … or “a case of the Mondays”? How do you transform that begrudging “have-to” attitude into an engaging “get-to”? In this episode, Dr. David Kaplowitz explores how the enthusiasm and authenticity you generate directly relates to your ability (and your team’s) to make the connections you need for your business. A low-energy outlook–even when you don’t meant it (or want it)–can kill the mood at a networking event, ruin a relationship with a client, even make you start hating the very business you started! The #1 Reason Clients Hire You The #1 reason people buy from you (especially when you’re selling intangible services)—and how that affects your effectiveness Where business owners get stuck in the rut of putting out fires and “low-energy leadership” Why “alpha politicians” are often an example of lower-energy leadership How to make better choices by design, not default Mastering client retention—how energy leadership…

Continue Reading

Popular

Get Your Business Out of Your Head

Listen to the Episode Below:  How much of your business is in your head? If you’re not in the picture (even for extended vacation), can your employees–or a new owner–easily pick up where you leave off? …

Read More

Why You Need to Form a Business Entity

Protect your assets by forming a business entity; it’s worth the cost. Some companies can cover many of their potential business risks with insurance, but in my opinion, if you’re going into business you should…

Read More

When to Close the Barn Door (on Delinquent Clients)

My college roommate, Jenny, called me at the end of an aggravating day at her graphic design firm – to vent. “I wasted the entire day trying to chase down customers who owe me money,”…

Read More
Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.