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Rebuilding from the Abyss

By Nina Kaufman, Esq.

Listen to the Episode Below: Could your business bounce back from the abyss? If a recession whittled your business down to its last employee, would you fold your tent or learn the lessons and rebuild? In this episode, entrepreneur Neil Kristianson shares the harsh realities he faced when the 2008 recession decimated his home remodeling business … and the huge discoveries he made in turning around his business and rebuilding it to be a true asset. Rebuilding from the Abyss…  If you want more than just a job for yourself, create a goal to sell your business. That mindset keeps you open to new opportunities and shift to more profitable business models (as Neil did). Acknowledge your weaknesses–don’t shove them under the rug. It’s easy to hide a lack of skills when times are flush. If sales and marketing aren’t your strong suit, sign up for training sessions and seminars  … or hire an expert to do it. Know your niche AND your local area to excel at marketing. Neil saw unique qualities about the homes in his…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.