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Could the Dr. Oz model work for your business?

Could the Dr. Oz model work for your business?

By Nina Kaufman, Esq.

“I. Don’t. Have. Time. To. Grow. My. Business,” said Mark through clenched teeth. I could hear the frustration in the clipped tones. The resentment. The weariness. Trying to keep a lid on it all. And fearing he was always just one step away from a “volcano moment.” Mark’s digital design firm depends heavily on his relationships with clients. Clients who trust Mark. The kinds of relationships and assignments where he can’t grow without putting in more hours and face-time. So what to do? One alternative: Become Dr. Oz. In other words, “productize” your service. When you “productize” your service, you leverage what you’ve learned over the years … and sell an actual product of your knowledge. Dr. Oz took his unique perspective on health and the human body, and channeled his expertise into information products. (Congressional hearings aside, look at his “YOU” book series). This created a scalable facet to his medical services business. Scalable, because it didn’t need his hands-on presence to grow. He packaged his expertise and found a way to distribute and…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.