August 6, 2018
As Seen In … My client, Mike, is a busy entrepreneur. Whirling around like a Tasmanian devil traveling to client sites. Putting out fires. Encouraging employees. There’s barely enough time to handle strategic planning, much less the kind of “what if” planning should his airplane crash. Or car veer off the road on the way to a speaking gig. He dragged his feet the same way people do when creating a Will. They don’t want to think about it because they’re afraid of bad juju. Like you’re asking Death to come knocking. But as I told Mike, here’s the paradox: When you give the “what if” part of your strategic planning some serious thought, you actually stop thinking about it. Here are just a few items I identified for the “what if” part of his strategic planning: Life insurance. A small business is often the sole or primary source of household income. Life insurance helps bridge the gap and provide funds for your family to live on for a time, until they get back on their…
Continue ReadingListen to the Episode Below: Most business owners are too busy running their business to prepare to sell it. “I’m not ready now–I’ll get to it later,” you may be saying. But if you’re not…
Read MoreThe best strategic plan addresses what you can stop doing. That’s counterintuitive, especially for small businesses who grasp at any shiny object to bring in revenue. But it’s not until you simplify and focus that…
Read MoreYour plan needs to outline two things: how you’ll grow and how you’ll manage financial risks. I was all set to write a column on business planning, employing Gen. Dwight D. Eisenhower’s overused quote, “If…
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