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Is Your Business “Flexible”?

Is Your Business “Flexible”?

By Nina Kaufman, Esq.

As seen in Enterprising Women Magazine How to Welcome Flexible Work Arrangements into Your Company There are many reasons people seek location flexibility for work. But for those who equate “workplace” with a brick-and-mortar office where physical presence provides accountability, the new trend toward “location independence” can be a challenge. Recent findings by Adobe indicate that 55 million—or 35% of the total U.S. workforce—are choosing to freelance. To be part of the “gig” economy. How can we open our minds—and our business models—to embrace this new way of working? Nina Kaufman, business strategist and attorney, and Margaretta Noonan, human resources consultant, explored this issue of location flexibility, and the steps business owners can take to set themselves up for success. Nina Kaufman: The “old school” small business thinking was that you had to keep your eyes on your workers to make sure they did their jobs. Eyes off, and they slack off. But now, technology—and working remotely—can provide so many cost savings, savings which can’t be ignored if companies want to grow and scale. This…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.