Featured

Legal Niceties of Naming A Business

Legal Niceties of Naming A Business

By Nina Kaufman, Esq.

Make sure the name you want is available, then register and protect it. “What’s in a name?” Shakespeare wrote in Romeo and Juliet. “[A] rose by any other name would smell as sweet.” Many entrepreneurs would disagree. Since Adam named the animals in the Garden of Eden, we have understood the power of “naming.” That’s why new parents agonize over the right name for their babies. And entrepreneurs engage focus groups, peer advisors and branding experts to create a business name to capture their company’s essence. If you’re planning to do business under a name other than your given name, you’ll need to register and protect that name. Here are two important steps you’ll want to consider: Is your name available? Another facet of availability has to do with your trademark plans. This requires some forward thinking on your part. Will you want to trademark your company name in the future? If that’s a possibility, definitely consider running a thorough trademark search before you file for your business name. You may be the only “Abracadabra…

Continue Reading

Popular

Want to expand without employees? Try a dispersed team

Bit by bit, businesses small and large are moving away from using full-time employees. Why? The escalating costs of health care The thickets of employee legislation that impact smaller and smaller companies (like NYC’s recent move…

Read More

Life Outside Your Sweet Spot Ain’t So Sweet

How many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times (with different types of hammers) to learn…

Read More

How a Mastermind Can Make You More with Less

Listen to the Episode Below: Your clients are buying your expertise, but if you’re only selling your time, then you limit your business to the hours of the day. How can you leverage your efforts…

Read More
Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.