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You Can’t Scale if You’re Drifting

You Can’t Scale if You’re Drifting

By Nina Kaufman, Esq.

Interstate 75 isn’t what I’d call picturesque. Well, maybe some parts of it are as it snakes its way from Michigan to Florida. But the stretch where I drove … ? Plainly put—from Gainesville (GA) to Orlando (FL), it’s dull. Monotonous. Routine. And with dusk approaching, it lulled me into a bit of a stupor seeing the broken white lines go past me at 70 miles an hour … when B-W-A-A-A-A-A-A-H-H !!!!! Horn! Flashing headlights! I’m drifting into the left center lane, right in front of a dark green tractor trailer! I shake my head to get out of mental autopilot. Quickly swerve to the right to get back to my lane. The truck driver honks at me again (a Georgia highway version of the middle finger?). A giant billboard of Jesus asks “Have you decided?” Clearly, I wasn’t focused on where I was going. What was I intending? Caught up in my head, I wasn’t paying attention. That can happen in our business, too. What intentions are you setting for your business? It can’t…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.