May 15, 2018
On a trip to Santa Monica, my husband and I stopped into 24 Hour Fitness Express. Armed with a free three-day pass and dressed to sweat, I was ready to climb the Stairmaster and pretend to work off the previous night’s dark chocolate lava cake. Only there was a problem. I hadn’t carefully read the fine print (my inner lawyer had obviously accepted this time as vacation). It clearly stated the special offer was open to “Local residents only.” No way midtown Manhattan could be “local” to Los Angeles. The membership counselor took all this in stride, and said, “Let me talk to my manager.” He reported back within minutes. 24 Hour Fitness Express would honor the three-day pass. Not just for the first day, but for all three days. Wow! I had steeled myself for paying the gym’s day rate. Gratefully, I accepted this unexpected gift—a real bright spot in my morning. From a systems perspective, though, did this make sense? Clearly, the Club had systems for membership. Systems for marketing to local residents.…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
