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How Long-Term Clients Help You Scale … If You’re Ready

By Nina Kaufman, Esq.

I don’t know if you’ve ever seen the film, Indiana Jones and the Last Crusade …. Toward the end of the film, Indiana Jones and an unscrupulous antiquities collector named Walter Donovan are both racing to find the Holy Grail. They go through peril. Leap over chasms. Until finally, they arrive at the cave where the last of the Knights Templar is found guarding a vast assortment of goblets. Donovan looks at the array. He assumes the Grail will be gold, ornate, jewel-encrusted. A goblet befitting a king—indeed the King of Kings. He selects an elaborate chalice, and drinks from it. But he chooses poorly. What he selects is not the Grail at all! And the consequences of the wrong choice are deadly. [SPOILER ALERT: see https://www.youtube.com/watch?v=WtcZv89Hspk#t=15] The promise of larger, longer-term clients can have that effect on our business, too, if we’re not careful. They seem like the Holy Grail. But are you going after them for the right reasons? What do you really know about them? And do you realize the powerful effect…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.