February 14, 2017
Listen to the Episode Below: With her award-winning background in film, TV, video, and web production, Jane Applegate has seen the exponential value in creating content that can be used in multiple formats. In this interview, we explore why small business owners don’t ask for help in reaching beyond their capacity … and what it takes to create a “Martha Stewart Model” for your business. Episode Highlights Why small business owners are like plate spinners in the circus How to look big when you’re small The #1 small business marketing tool What is “The Martha Stewart Model” (–and no, we don’t mean go to jail), and what needs to be in place for your business to expand this way Jane Applegate is one of America’s most respected small business experts. She’s the author of four books on small business success, including 201 Great Ideas for Your Small Business. She’s also a producer of television shows, marketing videos and independent films through her creative collaborative, The Applegate Group. Jane is passionate about telling stories and works…
Continue ReadingIn the last few videos, I’ve been talking about how to handle difficult clients. Tacking on an “aggravation surcharge” when they demand more than you agreed. Or require a miraculous turnaround time. Those are uncomfortable…
Read MoreI love Fall. Back-to-school time. School supply shopping. Fond memories of walking across my leafy green Wellesley college campus with a knapsack full of notebooks. (Yes, I’m a nerd. And proud). One of my newer…
Read More“It’s 46 degrees!” Joe squeals, on hearing the weather report. (To the extent that a grown man and former champion power lifter would actually squeal). “Let’s go to the beach!” “Why?” I ask, maybe a…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
