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What Do Women Want? . . . And Can This Strategic Alliance Provide It?

What Do Women Want? . . . And Can This Strategic Alliance Provide It?

By Nina Kaufman, Esq.

Although my low-maintenance husband would disagree, I’m a relatively simple gal. Yes, I may pile too many obligations on my plate and you need a 3-D scorecard to keep track of all of my meetings and projects. But when it comes to technology, I’m a late adopter. Give me a book, fresh with the smell of milled paper and glue, and I’m a happy camper. But go figure – here’s an alliance with bling: Philips, the Dutch electronics giant, and Swarovski Crystal. Is it a ruse to help women get on the technology bandwagon, or is technology finally catching up with women’s preferences? It’s hard to say, except that these two companies are clearly willing to invest substantial sums of money in “lifestyle electronics,” that is, functional technology that blends lifestyle and design. As the International Herald Tribune reported, Swarovski has licensed its name (and crystals) for a variety of electronic gadgets. Imagine a Swarovski-encrusted mouse, headphones with Swarovski crystals, and heart- shaped MP3 players with Swarovski crystals! The alliance with Phillips is the first to embark…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.