Featured

What Do Women Want? . . . And Can This Strategic Alliance Provide It?

What Do Women Want? . . . And Can This Strategic Alliance Provide It?

By Nina Kaufman, Esq.

Although my low-maintenance husband would disagree, I’m a relatively simple gal. Yes, I may pile too many obligations on my plate and you need a 3-D scorecard to keep track of all of my meetings and projects. But when it comes to technology, I’m a late adopter. Give me a book, fresh with the smell of milled paper and glue, and I’m a happy camper. But go figure – here’s an alliance with bling: Philips, the Dutch electronics giant, and Swarovski Crystal. Is it a ruse to help women get on the technology bandwagon, or is technology finally catching up with women’s preferences? It’s hard to say, except that these two companies are clearly willing to invest substantial sums of money in “lifestyle electronics,” that is, functional technology that blends lifestyle and design. As the International Herald Tribune reported, Swarovski has licensed its name (and crystals) for a variety of electronic gadgets. Imagine a Swarovski-encrusted mouse, headphones with Swarovski crystals, and heart- shaped MP3 players with Swarovski crystals! The alliance with Phillips is the first to embark…

Continue Reading

Popular

The Importance of Recurring Income Streams

“You see this here doughnut? What you got is the hole.” I’ll never forget that sinking feeling when I heard that from a business expert I consulted. I couldn’t believe it.  I was stunned.  Humiliated. …

Read More

Customer Service 101: How to Keep Your Clients Happy, Part 2

We noted in the previous post that the three “C’s” of good customer service are competency, communication, and creativity. Are you competent to serve the customer market you’ve chosen? Competency has two factors:  choosing and…

Read More

Are You Standing Firm on Your Fees?

We’ve all had situations where we quote a fee to a prospect or client, and the clients says, “I didn’t realize it would be that expensive.” Or, “This is beyond our budget.” How do you…

Read More
Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.