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Create an Environment for High Performance

By Nina Kaufman, Esq.

The word “motivate” means “to stimulate towards action.”  I emphasize towards because too often, we hear of stories where it’s only the threat of the lash (and termination) that keeps employees in their seats … for fear of losing their income. But that’s not motivation—as in moving forward.  That approach doesn’t bring your team happily into your office, enthusiastically dealing with customers, and eagerly going the extra mile … so that your company generates the extra million. What does?  Here are some fundamental tips to ensure you create an environment in which it’s possible to motivate high performance.  Communicate clearly – state your expectations in no uncertain terms, preferably in writing.  Employees cannot exceed unknown expectations.  Be open to questions so that employees feel comfortable asking for clarification of work assignments. Provide the tools – make sure workers have the tools to perform the task in a professional manner. Acknowledge the effort required – both employers and employees need to know that the other party understands how much work is involved in the task you…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.