February 7, 2019
From this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and the luggage store. Both companies look for people who travel. The luggage store was happy to include the agent’s information when they sold a piece of luggage and the agent provided luggage tags to her clients when they booked a trip. Both companies benefited from the alliance and their customers received an additional value added service. The real estate agent and the pizzeria. When a client was moving in to their new home, the agent had a pizza delivered, with a magnet congratulating the client on the move. The magnet included the pizza shop number and the agent’s contact information. The pizza shop was introduced to the new resident, the agent was cemented in the mind of the customer and the customer didn’t have to worry about what to fix for dinner during the move. (A special incentive: the agent was…
Continue ReadingIt’s not just business partners that can be unscrupulous, as the article “9 Ways to Keep Hucksters, Schucksters, and Slimeballs at Arms Length When Starting Your Own Business” deftly points out. There are creepy clients,…
Read More“Completely satisfied customers” seems to be a perfectionist standard of mythic proportions. But Joe Calloway on FuelNet reveals that there are secrets to making this happen. How important it is for our businesses, too, when…
Read MoreAre you working all hours but not seeing the financial payoff? There’s a reason this happens so often to service providers. It’s because their time “evaporates” … … much like whisky evaporates from the barrel…
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