August 24, 2014
Ummm, virtually all of the time . . . ! However, they tend to operate as sole proprietorships, which has its dangers, not the least of which is unlimited liability in the face of lawsuits. There’s also a tendency not to see oneself as operating a business, but more like an employee in search of a next project (but without the health insurance benefits). That lack of cohesive business planning can have a negative affect on your ability to get work, too, if you don’t put the right “spin” on who you are and the value you can provide. As Lord Brar points out in his post, “When the Word ‘Freelancer’ Can Totally Screw Up Your Sales Pitch,” perception is the golden rule. He cautions freelancers to avoid referring to themselves as such at (1) networking events, (2) sales materials, and (3) seminar presentations. I would take it one step further and say avoid it altogether. Not that there’s anything inherently wrong or embarrassing or illegal about it, mind you, but I think it keeps your…
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