Featured

The sacred cows that are killing your business

The sacred cows that are killing your business

By Nina Kaufman, Esq.

What’s the plan, Stan? Do you have a plan to make sure next year is better than this year? Or are you looking at much of the same? I know from working with business owners for over 20 years that it’s hard not to repeat the same actions. Especially if they’re locked into deeply held beliefs. Dr. Michelle May calls this chain reaction “TFAR.” >>Thoughts lead to your Feelings, which lead to your Actions, which lead to your Results<< Your results reinforce your initial thoughts. And when those thoughts become automatic, they drive your behaviors. Those automatic thoughts are your sacred cows. They are beliefs you defend to the death. You will swear to them as immutable truths. Immune from question or criticism. By anyone. Including you. What are the top sacred cows that business owners buy into? According to Garrett Gunderson, serial entrepreneur and author of Killing Sacred Cows: Overcoming the Financial Myths that Are Destroying Your Prosperity, these time-held myths hold business owners back from achieving their goals: MYTH: “If you want it…

Continue Reading

Popular

Happy (Belated) Law Day!

Did you know that yesterday was Law Day? I suppose that for many of you, the day passed with nary a whiff of the incredible celebrations to be had. Parades in the street! Inspirational speeches!…

Read More

Who takes over from you?

As Seen In … Like Erma Bombeck famously said about housework, Succession planning expands to fill the time available. It can take years. Except … when it can’t. Let me share with you stories of…

Read More

Presidents’ Day and Our Executive Office

Whatever I may want to say about the current occupant of the Oval Office and those seeking to sit in his chair, I wouldn’t want the job. Not for a million squillion dollars. Whether it’s…

Read More
Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.