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Top 10 Questions for Forming Strategic Alliances

Top 10 Questions for Forming Strategic Alliances

By Nina Kaufman, Esq.

Strategic alliances.  They’re great when used effectively to expand the range of your product or service offerings.  They’re not so great when you collect them like Manolo Blahnik shoes, merely because, well, everyone else has them. What Is It Anyway? “Strategic alliance” is a chic but vague term that people use to refer to a spectrum of business relationships.  At one end, you have referral relationships – getting and giving client leads.  Toward the other end, you have joint ventures, where two companies form a separate entity for a specific purpose or discrete project. Somewhere in the fuzzy middle lie strategic alliances, which bring two (or more) sides closer contractually, like preferred trading partner arrangements.  In a strategic alliance, the companies remain financially and structurally independent, but commit to using the other regularly (sometimes exclusively) for particular kinds of projects or work.  Picture a marketing strategy consultant that aligns itself with a graphic design firm:  each can function happily on its own and (ideally) is not a competitor; but with the other, can provide a…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.