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Understanding Your “Silent Partner’s” Motivations

Understanding Your “Silent Partner’s” Motivations

By Nina Kaufman, Esq.

Entrepreneurs who want to raise capital from angel investors really need to consider the process from the angel’s point of view. Every audience you’re trying to sway needs to be able to see “what’s in it for them”.  I’ve heard people quip that the most popular radio station in the world is WIIFM–“What’s In It For Me”–and they’re not wrong.  So how can you better understand this market? Have a look at the resources provided by David Greer–the web page and links on it should help entrepreneurs get a better sense of what angels want . . . and therefore, how to gear their pitches better to those interests. Have questions about working with Kaufman Business Law? This is the video to watch. Watch our Video

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.