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How to Maintain Quality Control as You Delegate

By Nina Kaufman, Esq.

Listen to the Episode Below: One of the great fears for creative business owners is that if they let go of the work, no one will do it as well as they do. (As a lawyer, I know professionals have an additional fear: malpractice). But if you want to grow, you can’t keep it all on your plate. So what can you do? In this interview, copywriting agency founder Jean Tang explores how she shifted her business vision—and workflow process—to free up her time and play a more strategic role with her clients. How to Maintain Quality Control as You Delegate Losing sight of the big vision for your business, and getting bogged down in the weeds Shifting your focus … and recognizing your role as the business leader (not do-er) Business growth triage: which process to systematize first? How to maintain quality control, especially when working with a dispersed team of freelancers The visionary founder of MarketSmiths, Jean leads her growing team to captivate, inspire, and motivate readers. “Copywriting for humans”: bite-sized, seductive, and…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.