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Why Your Business Plan Outlines Should Include a “Stop Doing” List

Why Your Business Plan Outlines Should Include a “Stop Doing” List

By Nina Kaufman, Esq.

When it comes to business plan outlines for the coming year, many of us touch on the usual suspects: honing the target market, developing outreach plans, considering new revenue sources.  In short, it’s usually about what more we can do.  What additional responsibilities we can put on our plate. How we grow through casting a wider net. But I learned a couple of years ago to try a different kind of strategic planning.  One more aligned with acknowledging where my talents–and passions–were developing.  The new directions that I wanted to move toward. I had to take a good, hard look at what I wanted to stop doing. For the gardeners among you, it amounts to growth through pruning. My strategic planning has changed over the years.  Nowadays, my business plan outlines a section on “how can I keep on top of my game without burning out”–also known as a “Nina’s Nurturing” section.  It ensures that in my quest for business growth, I give myself the time, freedom, and resources for personal growth as well. But there, too,…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.