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How much does people-pleasing cost your business?

How much does people-pleasing cost your business?

By Nina Kaufman, Esq.

In a single week, I ran into two nearly-identical situations with coaching clients. They both were trying SO hard bend over backwards to be responsive to their clients, that they ended up botching their work … and potentially losing the clients they tried to over-serve. That’s what happens when you try TOO hard to please a client. (And yes, there IS such a thing). It’s a wonderful thing to want to serve. It becomes toxic – and harmful to your business — when it turns into people-pleasing. So how can you strike a healthy balance … and avoid the costs of people-pleasing? Watch this short video, where I offer 3 tips to find a happy medium: Are you our ideal client – Seasoned business owner? Innovative thinker? Based in New York? We want to hear from you. Contact Us

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.