Featured

Want to expand without employees? Try a dispersed team

Want to expand without employees? Try a dispersed team

By Nina Kaufman, Esq.

Bit by bit, businesses small and large are moving away from using full-time employees. Why? The escalating costs of health care The thickets of employee legislation that impact smaller and smaller companies (like NYC’s recent move to a paid sick leave threshold of 5 employees, down from 20) The explosion of collaborative technologies that support the rise of the “gigster economy” So if you’re not going to hire employees, but you want to grow your business, how can you do it with a team of independent contractors? I spoke to a veteran of this model, Barbara Gorder. (Barbara and I shared the “Hanging Out Your Shingle” panel at the 3% Conference). Her marketing services firm, Undisclosed Location, provides advertising and communications around collaboration technologies. As Barbara puts it: “The company name ‘Undisclosed Location’ speaks to an insight. That smart-happy-people create the best ideas. And creative people are the happiest when they can live and work in a place that inspires them most.” A bit about Barbara: Barbara has helped to build and design some of the…

Continue Reading

Popular

Efficiency Leafletting

Any number of factors can slow down your business processes. Are you delivering your product or service to your clients as efficiently as possible? Here’s what I encountered while leafleting on the campaign trail. For…

Read More

Need a Business Breakthrough? Take the C.A.R.

Listen to the Episode Below: It’s lonely at the top, isn’t it? A constant barrage of negativity—naysayers harping at your business, customer complaints, delays in seeing ROI … not to mention the Greek chorus of…

Read More

How to Get Out of a Business Partnership

You can probably guess the tell-tale signs of needing to leave your business partnership (they’re similar to the signs for leaving your college boyfriend or girlfriend): Everything they do is wrong. You’re stressed and unhappy…

Read More
Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.