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Don’t Pick Unpopular Business Partners

Don’t Pick Unpopular Business Partners

By Nina Kaufman, Esq.

A lesson from Corporate America give us a slightly different take on popularity contests and alliance partners. In writing about the legal brouhaha that frothed over Google’s purchase of YouTube, Yahoo! vet Tim Sanders points out an often-overlooked facet of choosing a business or strategic alliance partner:  what’s the downside?  Not just the downside internally, but also externally.  What is your partner’s reputation in the field?   Will the alliance give anyone pause for thought before doing business with you? The way Tim looks at it, You cannot buy or partner with companies that have enemies . . . if those enemies are important to your business model. No matter how much the media likes your potential partner, and how many teenagers are addicted to it, you won’t make enough money to compensate for a crack in your business model.  In short, it might make good dollars-and-cents/sense today, but what about tomorrow?  Six months from now?  One year down the road?  Is there any danger of being tainted by their reputation (which can last longer than…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.