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Nice Girls Don’t Ask

Nice Girls Don’t Ask

By Nina Kaufman, Esq.

It should come as no surprise that men and women are still treated unequally in the workplace, with women being both paid less and underrepresented in top jobs in corporate America. But there is another, subtler source of inequality that can affect entrepreneurs, too: Women often don’t get what they want and deserve because they don’t ask for it. A recent report in Harvard Business Review indicated that men are more likely than women to negotiate for what they want. When extrapolated to the entrepreneurial world, these findings could have a significant impact on the earning capacity of women-owned businesses if they under-price their products or services. “If You Don’t Ask, You Don’t Get” The studies reported in the Harvard Business Review (Babcock, et al., October 2003) found that women were less likely than men to negotiate for themselves for several reasons: Women are often are socialized from an early age not to promote their own interests and to focus instead on the needs of others. They receive this message from parents, teachers, other children,…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.