How Can You Stop Working For Free?
- February 2, 2021
Ever had client prospects want you to work for free? Maybe they DM you through Facebook or LinkedIn with I have a question… Or, they let you know … it’s a great opportunity to get…
Read MoreAvoid taking on such clients, and establish penalties if they slip through your net. Delinquent clients are like an acid drip: They eat away at your profit margin and corrode your cash flow. And once a client moves from late-paying to delinquent, it’s usually too late to expect a quick and happy ending. Just as in sports (and war), “the best defense is a good offense.” Avoid taking on delinquent clients in the first place. Here’s how: Step One: Choose your target market wisely. You can’t be all things to all people. Choose a target market that makes sense, given your expertise and capacity, and start there. Once you’ve established a strong foothold, then consider going beyond. Companies that take whatever walks through the door routinely find that those clients: 1. Don’t appreciate their work, and 2. Can’t or won’t pay full price for what they received. Plus, you may spend inordinate (and unprofitable) amounts of time trying to service them. Step Two: “Profile” your potential clients. A client that fits your target market won’t necessarily…
Continue ReadingEver had client prospects want you to work for free? Maybe they DM you through Facebook or LinkedIn with I have a question… Or, they let you know … it’s a great opportunity to get…
Read MoreHave you ever known a family that doesn’t have a fight . . . about something? It could be about “who’s hosting Thanksgiving,” “who slighted whom,” or “how to run our business.” In his article,…
Read MoreI had a post from “Explorer,” who is starting a new venture (Congratulations!). Explorer was wondering if it’s OK to do business without a company name at the start, as she hasn’t registered one yet.…
Read MoreI know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
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I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.