Should You Do Business With Friends?
- September 29, 2019
Adhere to the following 4 ground rules if you want to keep the friendship. Should you . . . or should you not . . . do business with friends? The short and obvious answer…
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January 3, 2017
Listen to the Episode Below: How do you and your employees describe your company? Are you losing clients with boring jargon? Do you sound like everyone else in your industry? How can you use verbal branding to increase your impact and influence with referral sources? In this episode, sales and presentation trainer Rochelle Lisner share her insights on how to create a dynamic company description that catches attention with a compelling story and a call to action that leads a steady stream of clients to your door! Convert Your Conversations into Clients… Be memorable. This means you need to say something different from what others in your industry are saying. Instead of “I sell high-end real estate” consider the impact of “I’m looking for wealthy people with an accent.” When you create a dynamic business story, your company stands out from the competition and positions you as being ahead of the trends. Pay attention to the “three Cs”: Catch someone’s attention. Compel them with a story. Call them to action. The status factor of your…
Continue ReadingAdhere to the following 4 ground rules if you want to keep the friendship. Should you . . . or should you not . . . do business with friends? The short and obvious answer…
Read MoreImagine: You’re standing at a computer terminal in the basement of the County Clerk’s Office. Wondering if you’ve fallen into your own version of a Direct TV ad. Your hands are shaking a little as…
Read MoreAs a small business owner, it’s common to think of our company as an island. Isolated. Self-contained. Having to generate all resources from within. Surrounded on all sides by unknown threats. That gets lonely. And…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
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