January 15, 2019
I attended a business roundtable just before Thanksgiving. We were asked: “What’s one of the biggest obstacles you’ve encountered growing your business?” The answer: Spending years targeting the wrong audience. Trying to generate revenue from people who were familiar to us. In our comfort zone. Who couldn’t — and wouldn’t — make us any money. How about you? Are you making the kind of money you want? The money you need? If not, maybe your client engagements aren’t as profitable as you think. You see, it’s not just a matter of what you get paid. You also have to factor in what you pay—in salaries, vendor costs, and your time. Are you doing that accurately? (BTW–I see a lot of entrepreneurs who don’t.) Here’s a thumbnail sketch-y way to figure out profitability. Try it! Play with just one client—maybe your favorite client. Five steps … with simple math: Step 1: See how much you billed them last year. Step 2: Add up all the hours you spent serving that client. Add back in any time…
Continue ReadingAs seen in … Kimberly Martinez faced a difficult decision. For lifestyle reasons, she had already chosen to live in Florida, away from the Cleveland, Ohio headquarters of her company, Bonitas International. Now she had…
Read MoreFrom the Department of “Was that form of exit strategy written into our partnership agreement?” comes this story from the Chicago Tribune of an Illinois business partnership gone wrong. Apparently, the home rehab business — started…
Read MoreI’m full-out body length in squishy, watery mud, groveling on my elbows and knees to squirm through a tunnel. If I didn’t know better, I’d think this was Tim Robbins’s workout for the prison break…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
