by Nina L. Kaufman, Esq. on February 10, 2019

How empty is your cup?

Used to be, I thought being super-busy was a sign of … oh, I don’t know … Greatness? Fabulous business acumen? Being in demand? But after reflecting on this week, I realize I’ve done what Benjamin Franklin says never to:  confuse motion with action. Was I in motion? Sure. Did anything move forward? Not so […]

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by on February 7, 2019

Creative Strategic Alliances Examples

From this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and the luggage store.  Both companies look for people who travel. The luggage store was happy to include the agent’s information when […]

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by on February 4, 2019

When Business Partners Part

I’m not trying to give your business partnership the evil eye–I’m just saying that you’d be wise to think about what would happen if you (or your partner) needed to leave the business.  How would you handle the details?  What would you pay for the ownership interest? Who has the rights to the intellectual property […]

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by on February 1, 2019

Joint Venture Marketing

For anyone looking to gain traction with their Internet marketing/online products, Dave Lovelace has a fistful of handy suggestions in his article, “Joint Venture Marketing: 5 Easy Ways To Find JV Partners and Super Affiliates.”  Sure, you can try to reinvent the wheel, but why not find people who are already marketing (successfully, I might […]

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In this economy, cash may be too tight to indulge in those grand expansion plans.  But have you considered looking in your own backyard?  That is, by leveraging the business relationships you already have? Join me at NAWBO-NYC’s Entrepreneur’s Roundtable from 6 to 9 p.m.  Through an interactive workshop, we’ll explore how to: Think strategically […]

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by on January 26, 2019

Privacy Policy Dangers

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For anyone with a website, here’s an instructive post from my namesake, California attorney Nina Yablok on privacy policies. She raises the excellent point that you need to be careful what you promise in your privacy policies. As long as you’re in control of the website, you may want to promise that you won’t share the […]

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by on January 23, 2019

Is Your Business a Salable Asset?

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Well, is it?  Have you created a company or a product line that someone might want to buy, or have you worked yourself into a job where, if you take time off, you don’t earn money? If you’re in the New York City area, join me at the Brain Exchange Roundtable from 6 to 8 […]

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Got a call from a non-business-lawyer colleague about a potential referral.  It went something like this: “Do you handle business formation issues?” he asked. “Sure,” I replied, “Corporations, LLCs–what’s the issue?” “Do you do more than just the buy-sell stuff?” he asked, this time more hesitantly. “What do you mean?” I asked, starting to woder […]

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by Nina L. Kaufman, Esq. on January 17, 2019

Life Outside Your Sweet Spot Ain’t So Sweet

How many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times (with different types of hammers) to learn to identify my niche market (“sweet spot”) and stick with it. I remember a landlord/tenant matter that my then-law partner […]

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by on January 14, 2019

Hiring without the Headaches

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Even small businesses need a hiring process. Making the leap from business owner to employer takes a combination of faith, a strong stomach and smart planning. After all, once you decide to become an employer, you agree to take on a bushel of issues above and beyond just paying a regular salary. There are taxes […]

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