According to a report this past Thursday at CNNMoney.com, Sara Lee is selling its stake in a Mexican joint venture to its joint venture partner.  Although reports are sketchy, reasons include “closer focus on core brands” and ” “ongoing efforts to streamline business.” That’s why a clear exit strategy — whatever the partnering relationship — […]

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by on February 22, 2019

Investing in the Right Investor

A while back, I wrote an article entitled “Investing in the Right Investors,” where I talked about the importance of having the right fit.  Just as you would want to have with a business partner who’s actively involved in the company. My colleague, David Greer (who knows a thing or two about investors and investing) […]

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by on February 19, 2019

New Employee Notifications for New York

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My colleague, Deborah Shapiro, Esq., reminded me of a recent change to New York State employment law. In short, beginning October 26, 2009, New York employers must inform newly hired employees in writing, at the time of hiring, of their pay rate, regular payday and, if eligible for overtime, regular hourly rate and overtime rate.  […]

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Post image for More Legal Perils in the Social Media World (Web 2.0)

In some ways, the Internet is the Wild West . . . and Web 2.0 is like the Wild West meets the Sci-Fi Channel — unpredictable, potentially dangerous, and often bizarre. If you’re involved in, or thinking about, doing business online at all, the Electronic Frontier Foundation is a great resource. They’re even hosting a […]

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by on February 13, 2019

How to Say Goodbye to an Employee

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If last week’s post about awkward work situations wasn’t enough, firing an employee probably has to top the discomfort charts. It may be justified (the employee was cooking the books) or necessary (sales are down 40 percent because of the economy, so you need to downsize) . . . but it’s rarely a task that […]

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by Nina L. Kaufman, Esq. on February 10, 2019

How empty is your cup?

Used to be, I thought being super-busy was a sign of … oh, I don’t know … Greatness? Fabulous business acumen? Being in demand? But after reflecting on this week, I realize I’ve done what Benjamin Franklin says never to:  confuse motion with action. Was I in motion? Sure. Did anything move forward? Not so […]

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by on February 7, 2019

Creative Strategic Alliances Examples

From this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and the luggage store.  Both companies look for people who travel. The luggage store was happy to include the agent’s information when […]

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by on February 4, 2019

When Business Partners Part

I’m not trying to give your business partnership the evil eye–I’m just saying that you’d be wise to think about what would happen if you (or your partner) needed to leave the business.  How would you handle the details?  What would you pay for the ownership interest? Who has the rights to the intellectual property […]

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by on February 1, 2019

Joint Venture Marketing

For anyone looking to gain traction with their Internet marketing/online products, Dave Lovelace has a fistful of handy suggestions in his article, “Joint Venture Marketing: 5 Easy Ways To Find JV Partners and Super Affiliates.”  Sure, you can try to reinvent the wheel, but why not find people who are already marketing (successfully, I might […]

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Post image for Using Strategic Alliances to Grow Your Business

In this economy, cash may be too tight to indulge in those grand expansion plans.  But have you considered looking in your own backyard?  That is, by leveraging the business relationships you already have? Join me at NAWBO-NYC’s Entrepreneur’s Roundtable from 6 to 9 p.m.  Through an interactive workshop, we’ll explore how to: Think strategically […]

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Nina in the Media