by Nina L. Kaufman, Esq. on January 7, 2018

The Art and Science of a Smart Business Proposal

If it were so easy to develop an ideal business proposal, every one could do it. Every time. It takes a delicate balance of salesmanship, listening to your customer, and knowing how much of your “secret sauce” to divulge. In this segment of MSNBC’s Your Business, I talk about how NOT to give away the […]

{ 0 comments }

Read More

Do you wish you could do well by doing good?  Would like “green” to mean both earth-friendly and solid profits for your company?  Do you want your business to prosper without having to feel that you’re a greedy capitalist?  If so, you may want to consider “cause-related marketing” and its cousin, socially conscious companies, for […]

{ 0 comments }

Read More

by on December 29, 2017

All You Need Is Love . . . ?

From the other side of the globe, I came across an interesting post on “Mixing Business with Friendship,” which adds a slightly different nuance to our earlier friends and family post.  It agrees that “[n]o one can be a partner, simply because he or she is your friend.”  It also points out how deceptively comfortable […]

{ 0 comments }

Read More

Well if this just isn’t the week for Beatles songs!  Justin Knowacki has a post on getting by (or not) by doing business with friends, which brings up an excellent subject:  should your friends (or family, for that matter) become your business partners? The short and obvious answer is . . . it depends. As […]

{ 1 comment }

Read More

by on December 20, 2017

The ‘Light’ Business Plan

Your plan needs to outline two things: how you’ll grow and how you’ll manage financial risks. I was all set to write a column on business planning, employing Gen. Dwight D. Eisenhower’s overused quote, “If you fail to plan, you plan to fail.” But then I read Ian Sanders and David Sloly’s booklet, “Unplan Your Business,” […]

{ 1 comment }

Read More

Here, from the Department of Nightmarish Scenarios Thrown at Me Out of the Blue from People who Want Free Legal Advice: “Marvin” and “Peter” took out a credit line when they were in business together.  Both personally guaranteed the credit line.  A few years later, Marvin and Peter absolutely had to part company.  And finally, […]

Read More

by Nina L. Kaufman, Esq. on December 14, 2017

Director liability when you’re no longer a director?

From the Department of “Hey, That’s a Good Point!” comes this article on Board of Directors liability by attorney Alan Sklover, Esq.  (yes, you can learn interesting things from your LinkedIn groups!).  It has to do with corporate housekeeping, directors and officers, and how to protect yourself against future entanglements. Why is this relevant? Because […]

{ 0 comments }

Read More
Post image for How Entrepreneurs Can Legal Protect Their Web-Based Business

One of the great things about the Digital Age is the ease of doing business online for entrepreneurs and small businesses. Raking in great profits no longer requires investing in major real estate leases, huge inventory (and where would you PUT it?), or hiring extensive sales teams. But operational simplicity does not necessarily equal legal […]

{ 2 comments }

Read More

With the passing of Labor Day, the symbolic end of summer, I can finally stop feeling guilty for not airing my (forgiving) Callaway clubs more during the golf season. I’ve been told that to build my business, I need to network on the golf course. Golf is touted as the crown jewel of business networking, […]

{ 0 comments }

Read More

Nissan and NBC recently announced a significant marketing partnership to promote NBC’s hot new series, “Heroes“.  Ordinarily, I’d say, “promoting a car on TV — so what?”  But I happen to l-o-v-e the series, an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities . . . and whose […]

{ 0 comments }

Read More
Page 7 of 99...56789...

Nina in the Media