April 3, 2017
“I. Don’t. Have. Time. To. Grow. My. Business,” said Marisa through clenched teeth. I could hear the frustration in the clipped tones. The resentment. The weariness. Trying to keep a lid on it all. And fearing she was always just one step away from a “volcano moment.” Marisa’s digital design firm depends heavily on her relationships with clients. Clients who trust Marisa. The kinds of relationships and assignments where she can’t grow without putting in more hours and face-time. So what to do? One alternative: Become Dr. Oz. In other words, “productize” your service. When you “productize” your service, you leverage what you’ve learned over the years … and sell an actual product of your knowledge. Dr. Oz took his unique perspective on health and the human body, and channeled his expertise into information products. (Congressional hearings aside, look at his “YOU” book series). This created a scalable facet to his medical services business. Scalable, because it didn’t need his hands-on presence to grow. He packaged his expertise and found a way to distribute and…
Continue ReadingI was recently contacted by an entrepreneur (“Marie”) for a “rush job”: She had formed an S-Corporation about a year ago, and now a couple of investors were waiting in the wings to take an…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
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