Why Is Small the New Big?

Nina L. Kaufman, Esq.

An award-winning small business attorney in New York City, Nina is a sought-after professional speaker and Entrepreneur Magazine online contributor. She is the go-to counsel for knowledge economy and creative companies, delivering legal services and educational resources that save them time, money, and aggravation.

Posted on July 7, 2019 in Events & Resources, Video/Audio

Every small business used to want to appear big – the bigger the better. But, the times have changed and what used to work has shifted into something else. Barry Moltz, a small business consultant, speaker and author of the recently-released Small Town Rules, talked to me about these changes.

He tells me that consumers no longer pay attention to the big billboards and expensive advertising campaigns; they are paying attention to your reputation, both online and offline. It can be likened to living in Mayberry!

Barry talks about how to balance the intricate mix of staying small, while still raising capital and the funds you need for your business.

Today, people value the human voice and experience. Take a look at this 3 minute video for quick tips on how you can maximize on these shifts for your small business success:

And remember: Go small or go home!

For more small business advice from the New York Times Small Business Summit, watch our other small business success videos! 

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