Watch Your Language!

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq.

An award-winning small business attorney in New York City, Nina is a sought-after professional speaker and Entrepreneur Magazine online contributor. She is the go-to counsel for knowledge economy and creative companies, delivering legal services and educational resources that save them time, money, and aggravation.

Posted on February 17, 2020 in All Systems Go!

When you go to a networking event and someone asks, “What do you do?” what do you say? Do you answer with an “I” statement, like “I handle pest control for high-end hotels” … or “I help business owners build an effective workforce” … of “I [fill in the blank]”?

Even if you use “We _______” or “My company does ____________,” what are you thinking? What mental picture comes to mind? A lone figure (you!) in a dingy room dwarfed by mountains of paperwork?

If your verbal and mental language points to a solitary existence (yours!) with all road leading to you and all problems heading your way, it’s time for a change. Time to get a bigger vision for your company and how it serves your market.

TIP: Become a two-year-old again. Ask “why”. Why does your company exist? Why does it care about the products/services it offers? Why should anyone care?

For more, check out Simon Sinek’s TED talk video, “How Great Leaders Inspire Action.”


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