IP & Social Media

Post image for The Benefit of Confidentiality Agreements

For anyone who ever doubted the benefit of confidentiality agreements, the case of Chris Botticella, former Thomas’ English Muffin executive should put the doubts to rest. As recently reported in the New York Times, Botticella was one of a small handful of people who knew the entire “nook and cranny” secret.  He signed a confidentiality […]

{ 1 comment }

Post image for More on NDAs–From an Angel Investor

I first met David Greer, angel investor and entrepreneur, when he weighed in on my Business Partnership Central blog on the importance of having a written shareholders’ agreement–and how that freed him up (when he sold out his interest) to sail the Mediterranean for two years (drool). Now he offers some handy insights to follow up […]

{ 0 comments }

Post image for Beware of These Top 20 Internet Hoaxes!

I don’t remember who said, “never believe anything you see in print,” but the same can easily apply to e-mail. Perhaps even more so. So often we get bombarded by e-mail messages, offers for products and cries for help that we may accept as true without doing even a molecule of due diligence and checking […]

{ 0 comments }

Post image for An Intellectual Property Primer

More and more, a company’s most important asset is its intellectual property. But what, exactly, is intellectual property, and what are the different ways to protect it? Check out this intellectual property law primer through The Professional Network/Small Business Resource Center . . . and talk to an attorney about your options.

{ 1 comment }

Business law has become so complicated – how can you keep it all straight? Add to that the mountain of tasks that a small business needs to take care of – legal duties that you, as the business owner, may not even be aware of! That’s where an attorney can help, to ensure that your […]

{ 0 comments }

As Seen On WomenandBiz.com Social media and social networking give us unprecedented power.  Power to create the word-of-mouth advocacy that leads to warmer leads, more loyalty customers, and brand leverage.  But how can you overcome social media “noise”?  How can you create your own community of “evangelists”—people willing and eager to spread the word? The […]

{ 0 comments }

When business partners go their separate ways, well, it’s a lot like divorce.  There’s the temptation to squibble over “Who gets the cat?” “Who gets the couch?” But unless you’ve clearly outlined in your partnership agreement which of your marbles you’ll get to take home with you when the game is over, you could be […]

{ 0 comments }

Post image for Don’t Fall Victim to Electronic Abuses

By developing an electronic communications policy, you could keep your business out of trouble. Do your employees use e-mail for company correspondence? Do your business partners conduct research on the internet? Does your company regularly back up and store the contents of its company computers? If so, your business is ripe for an electronic media […]

{ 0 comments }

What is content marketing? The dry definition of content marketing is “the creation and sharing of content in order to engage current and potential consumer bases.” More importantly, content marketing recognizes that in this confusing world, people need information.  Information they can trust. And people like to do business with those they know, like, and […]

{ 0 comments }

Post image for ‘Stop, Thief!’: Copyright (and other IP) Infringement

Blogging can be joy, bliss, burden, or boon for your business … and it can also be a trap for the unwary. There’s so much free stuff, it’s tempting to assume we can just take what we find. Not true. Here’s a helpful post from Tamara Dourney on a blog called “Registered Trademark 2” (no, […]

{ 1 comment }