Strategic Alliances

Strategic alliances.  They’re great when used effectively to expand the range of your product or service offerings.  They’re not so great when you collect them like Manolo Blahnik shoes, merely because, well, everyone else has them. What Is It Anyway? “Strategic alliance” is a chic but vague term that people use to refer to a […]

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As reported in the Washington Post last week, BlogHer, the women’s blogging community, has announced a strategic alliance with NBCU-owned iVillage, which will give the iVillage site access to BlogHer content.  The BlogHer site boasts Michelle Obama as one of its bloggers, as well as being named the #1 most influential “female” blogger according to […]

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According to a press release issued last week, Intel Corporation and DreamWorks Animation SKG, Inc. announced the formation of a strategic alliance.  To meet the increased demands of creating 3-D animated feature films, Intel will provide DreamWorks Animation with the latest high-performance processing technologies.  As previously announced, DreamWorks Animation has committed to producing all of […]

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“Colin” desperately wanted to expand his computer consulting business. But rushing headlong into a deal with Themis Consulting nearly wiped him out. Themis, a larger company, performed similar services to Colin. Colin had clients and prospects in Boston that Themis coveted. So the two agreed to “merge”: Colin moved to Boston (on his own dime) […]

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From across the globe in Business Daily Africa, comes this plea for awareness of how a joint venture can prevent the African continent from missing yet another technological wave.  What was poignant about this post was that this wasn’t about missing a business opportunity to reap big profits.  It wasn’t just about reaching into a […]

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Post image for Transformative Collaboration

Although written from a not-for-profit perspective, Alison Rapping of Alison & Associates (a not-for-profit consultancy based in Arizona) shares my view that “collaborations are going to be a driving force in building stronger relationships.” In particular, I think that collaboration (or what I would call “alliances” in the for-profit sphere) will become more and more […]

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Want to learn about strategic alliances in action?  Listen to this podcast from Aldonna Ambler, “The Growth Strategist,” as she interviews Michael Pires, President of HR411.com.  Pires talks about: How rapid growth can be driven by strategic partnerships How and why he changed his business model What it took to grow their customer base from […]

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Strategic alliances are much more than just a gesture of mutual goodwill – they have become a necessary tool, whether it’s to strengthen social responsibility credentials, pursue complex R&D projects, or simply grow in ways that one company can’t manage alone. Click on the link for a series of articles culled by BNET on the finer […]

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Yes, I know blog posts can be short — as short as a single link to another site — but that wasn’t my intent with my last post on “A Strategic Alliance Success Story.”  [Don’t get me started about technical glitches and how I’ve been missing my own posting deadlines!] As you can see from […]

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Marion and Ramon’s Small Business Summit http://www.primestrategies.com/communitysuccess.htm

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