What is content marketing? The dry definition of content marketing is “the creation and sharing of content in order to engage current and potential consumer bases.” More importantly, content marketing recognizes that in this confusing world, people need information.  Information they can trust. And people like to do business with those they know, like, and […]


Should you freely, readily, easily share your intellectual property? Does “share, share; that’s fair” apply to the board room as well as the dining room? Methinks not. This short video explains why. Am I being overly cautious? (No surprise, given my legal training). Or worse—selfish? (With a wink to Ayn Rand). Be sure to post […]


Post image for Small Business Copyright Protection

You’ve written a book, posted a podcast on your website, made a video that you uploaded to YouTube . . . how do you protect your creations from having people rip them off and pass them off as your own?That’s where a little knowledge of copyright can help. Check out Anthony Cerminaro’s BizBangBuzz blog (for […]


Post image for Logos: The Gray Area between Copyright and Trademark

Artwork by Natalie Dee @ In the smoky world that is intellectual property law, some things are clear.  If you write a book on, say, “How to Choose a Business Partner Who Won’t [BLEEP] You,” it is protectable under U.S. copyright laws. If you come up with a nifty tag line for your athletic shoes […]

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Post image for How to Prevent Others from Poaching Your IP

Complaining about someone stealing your IP when you sat on your hands is like complaining that someone broke into your house when you left the front door wide open. If you have items at home that you value, you take steps to protect them. You put a lock on your door. You hire an alarm company. You […]


Post image for Basic Training: Online Images–Can I Use ‘Em?

A wise tax attorney colleague of mine once said, “Tax deductible does not mean ‘free.’ ” Likewise, fat-free does not mean calorie-free.  And freely viewable (online) does not mean you can freely take it and use it for your own purposes. This week’s Basic Training query wonders if it’s OK to take images found on […]