strategic alliances

Strategic alliances are much more than just a gesture of mutual goodwill – they have become a necessary tool, whether it’s to strengthen social responsibility credentials, pursue complex R&D projects, or simply grow in ways that one company can’t manage alone. Click on the link for a series of articles culled by BNET on the finer […]

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In an international alliance that seems to have wider-than-industry implications, the Italian automotive giant, Fiat, and Serbian industrial conglomerate, Zastava, signed an agreement last week on strategic cooperation and joint investment.  As reported, the memorandum would give Fiat a 70% stake in Zastava (the state would continue to own the remaining 30%), and mark Fiat’s […]

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Yes, I know blog posts can be short — as short as a single link to another site — but that wasn’t my intent with my last post on “A Strategic Alliance Success Story.”  [Don’t get me started about technical glitches and how I’ve been missing my own posting deadlines!] As you can see from […]

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As I mentioned in this blog in February, MySpace has been looking for strategic alliance partners to help create an online music distribution system that rivals Apple’s iTunes.  According to AOL News, the deal is done — at least the initial phases of it.  The MySpace Music venture includes Vivendi’s Universal Music Group, Sony BMG […]

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Last week, Federal Express (remember the old tag line?) announced a new strategic alliance with Cash4Gold to help Cash4Gold speed client service and payouts.  With the new online system in place, customers wishing to rid themselves of unwanted gold baubles can print out a special FedEx label and safely deposit their parcel with any FedEx office.  […]

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Last week, BusinessWeek.com announced that it entered into key partnerships with LinkedIn in order to expand services to business professionals.   Under the partnership, LinkedIn’s Company Profile feature will contain information about that company, supplied by BusinessWeek.com and Capital IQ.  In turn, through BusinessWeek.com’s Company Insider feature, users can view their professional contacts on LinkedIn at companies featured in […]

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Last week, the Service Corps of Retired Executives (SCORE) announced a new strategic alliance with E-Myth Worldwide(R)to provide SCORE’s clients access to E-Myth’s business success systems.  As reported in the Mississippi Sun Herald last week, their first joint offering is the SCORE Business Skills Workshop, an online business assessment tool that provides an instant evaluation of […]

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From this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and the luggage store.  Both companies look for people who travel. The luggage store was happy to include the agent’s information when […]

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For anyone looking to gain traction with their Internet marketing/online products, Dave Lovelace has a fistful of handy suggestions in his article, “Joint Venture Marketing: 5 Easy Ways To Find JV Partners and Super Affiliates.”  Sure, you can try to reinvent the wheel, but why not find people who are already marketing (successfully, I might […]

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In this economy, cash may be too tight to indulge in those grand expansion plans.  But have you considered looking in your own backyard?  That is, by leveraging the business relationships you already have? Join me at NAWBO-NYC’s Entrepreneur’s Roundtable from 6 to 9 p.m.  Through an interactive workshop, we’ll explore how to: Think strategically […]

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