September 12, 2018
My client, Cate, runs a graphic and web design firm. On a recent consulting call she complained, I feel like an accordion. When clients pour in and I need to ramp up, I’m stretched. When times are thin and I need to pare down, I’m squeezed. And it seems like I never have the right people in the pipeline. How can I change this so it’s not always a last-minute clusterf**k? (Her words, not mine.) Good question. What Cate raised is common to small business owners – particularly in creative and knowledge-based fields: How do I create the right team as my needs scale up and down? The answer goes beyond just “do I hire an employee or a freelancer?” Or knowing how to interview. Or searching sites like ODesk or UpWork. It comes down to knowing your needs. And you do that by putting on your strategic planning hat and being proactive … instead of just reacting to the craziness when it shows up on your doorstep. For Cate, this has happened multiple times.…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
