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How Your Service Business Can Leverage IP for Growth [PODCAST]

How Your Service Business Can Leverage IP for Growth [PODCAST]

By Nina Kaufman, Esq.

Tired of the time-for-dollars model in your service business? Fed up with feast-or-famine in your cash flow? Eager to discover alternative ways to have greater impact and income? Listen in as we interview Sarah Farzam, the Founder and Director of Bilingual Birdies, a foreign language and live music program for young children in New York City.  Sarah began Bilingual Birdies to encourage cross-cultural awareness by fostering a love for language and culture–a reflection of her multi-cultural upbringing (Mexican mother, Iranian father and Jewish religion!). Sarah launched Bilingual Birdies in 2008 with one location, one person (Sarah), and three children (two of whom were her nieces).  Today, a mere 5 years later, Bilingual Birdies has over 50 preschool partnerships and educates 2,000 children per week, with a staff of 23 talented bilingual musicians.  The company also has exciting growth opportunities under development, including licensing Bilingual Birdies to childcare agencies in the US and abroad, and creating an online teacher training program. We’ll cover: The though process evolution from “just me providing one-on-one services” to a staff of 23…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.