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How to properly use a fictitious business name? [Q&A]

How to properly use a fictitious business name? [Q&A]

By Nina Kaufman, Esq.

Q.:  Can you use “LLC” with your DBA names? A.: No. Here’s the fuller story. You form an LLC for your social media consulting company:  Best Brains LLC.  Six months later, you start to offer blog copywriting services as a specific line of business, which you call Best Blogs.  That sparks an educational/coaching teleclass (or webinar–take your pick) that you want to offer as yet another income stream to small business owners on planning, writing, and implementing a business blog that generates revenue.  You call the course Biz Blog Boosting. (Boy oh boy!) You file a “fictitious name statement” (the legally fancy name for DBA–“doing business as”) with your state’s Secretary of State.  So can you refer to your blog writing services as “Best Blogs LLC”? Or your course as Biz Blog Boosting LLC? Once again, no. Why not? In short, because your DBAs are not their own business entities. A DBA is simply another way of referring to your company (or, a division of your company). It is not a separate entity in and of…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.