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Why Online Businesses Need Contracts, Too

Why Online Businesses Need Contracts, Too

By Nina Kaufman, Esq.

Last month, the Federal District Court in Brooklyn, N.Y., decided a case involving a dispute between a purchaser and a company providing information reports online.  As reported by Eric Goldman in his Technology & Marketing Law Blog, the case of Scherillo v. Dun & Bradstreet confirmed that “acknowledgment check boxes” can provide a powerful defense against the claim by an online purchaser that “I didn’t mean it/I didn’t know what I was buying/I didn’t agree to these terms” (choose the lame excuse of your choice). Here’s why that’s so important for online businesses [With apologies to History of the World Part 1]: In the beginning, there was the handshake. That’s what sealed a deal. Then, you had stone carvings. Sealed wax on parchment. As literacy became more prevalent, people signed written agreements. With fax machines, acceptance of fax signatures (that is, not requiring original ink on the document) grew. So in this brave new Internet Age, how can you make sure that both sides truly agree to the terms when there isn’t actually a document…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.