July 16, 2016
As Kat Gordon, founder of the mom-centered marketing agency Maternal Instinct knows well, moms influence 85 percent of their household purchases. There’s an art (and a science) to marketing to mothers. Being a business owner, she also learned the hard way that there’s an art (and a science) to getting paid by your clients. Listen in to my interview of Kat where we talk about: How a friendship and a rush job combined to create a volatile non-payment cocktail Smart business advice from . . . a 6-year-old! Why a recent audit led her to change her information storage methods What she wishes she had done earlier for her business For more info about marketing to moms the right way, you can follow Kat on Twitter @katgordon and visit Maternal Journal, her agency’s blog. Have questions about working with Kaufman Business Law? This is the video to watch. Watch our Video
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
