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Top SmallBiz Marketing Mistakes when Growing

By Nina Kaufman, Esq.

Listen to the Episode Below:  Doing your own marketing can be like performing your own brain surgery. (Although brain surgeons might disagree): you’re so close to the patient, you don’t have a good perspective. That’s because marketing isn’t just about promoting your business. Smart marketing involves analytics. Successful marketing campaigns span from the blatantly obvious (are you making money?) to the more diffuse (to paraphrase Freud, “What do women your clients want?”). And if you don’t know what to measure, you can miss the boat when it comes to opportunities to grow and scale. Listen in as Daniel DiGriz, Digital Ecologist at the marketing leadership firm Mad Pipe, points out the top flaws in most small business marketing campaigns. (Hint: you’re micromanaging). He breaks down marketing into 3 distinct elements so you better understand how the analytics “talk” to each other. And, he shares the “magic bullet” to making your marketing campaigns effective so you can grow and scale without squandering your hard-earned cash.  Episode Highlights: The marketing extremes of “hands-on” or “hands-off”—and why DIY or “set and forget” is not…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.