August 2, 2018
Satisfied customers don’t grow on trees, ripe for the picking. Yet without them, your company is doomed. Most businesses models rely on repeat customers, customer referrals, or at least, the credibility of satisfied customer testimonials. If you want your business to succeed and grow, it must attract and satisfy customers. Repeatedly. Seems pretty straightforward, but it’s easier said than done. In most cases, you only get one chance. Few dissatisfied customers ever patronize that business again. Here’s how you can lose a new customer forever. Break your promise – What expectations have you set? Fail to meet that expectation and the customer is gone. For example, do you sell on quality? If so, few customers will be dissatisfied over price – they may not buy, but they’ll respect your business. But if you sell on price, as long as you are the lowest and the quality is passable, you’ll get sales, if not profits. Refuse to listen – Leaving aside the deeply disturbed problem cases, many customers simply want to be heard. They’ll cut you…
Continue ReadingIn a question that seems more appropriate for The Ethicist (the New York Times Sunday Magazine’s Q&A column on ethical issues), David Eddie from the Globe and Mail presents the following scenario: [After 15 years…
Read MoreAs you may know, I live and work on Park Avenue, in the heart of New York City. But right now, The City That Never Sleeps … has gone comatose. So I do what I…
Read MoreAre You Ready to Increase Your Office Staff… Without Employees? I reached a point in my law practice a number of years ago where I was stuck. Like, La Brea Tar Pits stuck. I had…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
