January 9, 2015
Zombies? No, not in the George-Romero-Night-of-the-Living-Dead kind of zombies. Zombies as in the British-rock-band-from-the-1960s kind of zombies. As Lewis Green points out in his blogpost, What The Zombies Can Tell Us about Marketing, television stations are using strategic alliances with (what I will call) “content providers” in order to reach a particular target market. It’s quite brilliant, in a simple, why-didn’t-I-think-of-that-before way. Briefly, The [PBS] stations form a strategic partnership with a business (a rock band) that fulfills the wants and needs of their typical Saturday night audience [Baby Boomers born between 1946 and 1960]. The station benefits by raising more money . . . and the bands get to play before an audience who idolizes them and will buy their merchandise and their music. How about your business? Are there as-yet-undiscovered channels that you can explore for reaching your target market? Charitable organizations? Business associations? Educational institutions? Let me know what you’ve found that works! Want to learn more about Kaufman Business Law? This is the video to watch. Watch our Video
Continue ReadingI had a stress meltdown recently. Not that this should have come as any surprise–after all, I run myself ragged; I spend way too many hours in front of the computer, the phone and other…
Read MoreDeciding on a business partner can provide the key to a rewarding and successful long-term relationship. Rhonda Abrams’ USA Today article outlines a number of considerations to keep in mind. I know a number of…
Read MoreFrom Scotland, a cautionary story that is relevant to millions of business partnerships over here: What happens when a key person in your business, such as your business partner, becomes seriously ill, disabled, or dies? Do…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
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