June 28, 2016
Who thinks more is better than less? If you’re a seven-year-old, more is definitely better than less—especially if it’s stuff you really like. But as a mature adult/business owner (ha!—don’t look at me), you know that “it depends.” Getting more of something isn’t always an unqualified “whoopee!” Many small business owners break their necks trying to get more and more clients in the door. I did this in the early days of my law practice (pre-LegalZoom), enticing clients with inexpensive incorporation services. We had lots of them (more! More!). But after the incorporation, they would drop off the map. With all our frontloaded effort, we ended up in the business of loss-leaders. Which, unless you have follow-up, means one thing: loss. Research from Bain & Company indicates that it’s 6-7 times more costly to acquire new customers than to maintain existing ones. Phrased another way, it’s 6-7 times cheaper to maintain your existing customers than find new ones. What ultimately made the difference in my firm? Customer relationship management (CRM) solutions. What Does It Do?…
Continue ReadingA PITA Tax is an aggravation surcharge. It’s an extra charge you add to your fees if a client demands an unreasonable turnaround time, keeps changing their mind, or adds more to your plate than…
Read MoreListen to the Episode Below: I only want to focus on 3 things, said Caryn. But who will do the rest? Burned out, tired, and constantly pulled away from her family, Caryn Kopp reached her…
Read MoreListen to the Episode Below: As Michelle Villalobos tells it, she “completely uprooted her life, got rid of most of her belongings, put the rest in storage, and hit the road ….” You might expect…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
