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Key points for any strategic alliance agreement

Key points for any strategic alliance agreement

By Nina Kaufman, Esq.

In my LinkedIn Discussion group, Successful Business Partnerships, my colleague, Marian Banker brought to light an article by Ivan Hoffman, Esq., on “The Strategic Alliance.” One of the key aspects of an alliance is its flexibility – it can be whatever you want it to be. But that flexibility mean that you need to define those parameters. In writing. Because there is no exact legal relationship (like there is in forming a corporation or LLC), it’s up to the parties to define the legalities of their relationship by contract. What should you include in a strategic alliance agreement? Hoffman suggests you spell out: The nature and purpose of the relationship The term (length of time) you want it to be in place Participation rights — who’s entitled to what and when. I’d also recommend that you pay particular attention to two key issues: Money. How will the money flow? Usually, because a strategic alliance is not a company unto itself (it’s two or more independent companies collaborating), it doesn’t have its own bank account. So if…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.